Garbage In, Garbage Out

Do's and Don'ts to Avoid Ugly Trade Show Display Graphics

Image Do's

• Film Camera's - Get the original camera film when possible
• Digital Camera's - Use high-end digital cameras that capture at least 20 megabytes of data
  
• Be sure your camera is set for highest quality images
• Licensed Images - Get the biggest file(s) available

Image Don'ts

• Don't save JPEG's as JPEG's.  They get worse with each generation.  Work from original TIFF files and "save as" the format you need whenever possible.
• Avoid images less than 5 megabytes
• Don't start with ugly images, they don't get prettier when they're bigger
• Forget images copied from your web site or anybody else's
• Don't "rez-up" small image files to bigger files, they just get worse
• Avoid images from PowerPoint or Word
• Don't scan from printed brochures, get the original image
• Camera Film - Avoid 35mm film for really big images, you'll see the grain of the film

Logo Do's

• Provide logos as a "vector' file format, i.e. Adobe Illustrator, Macromedia Freehand or CorelDraw. These can be scaled for almost any size without loss of quality.

Logo Don'ts

•  Forget logos copied from your web site
•  Don't use logos from PowerPoint or Word