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Garbage In, Garbage Out

Do's and Don’ts to Avoid Ugly Trade Show Display Graphics

Image Do's

  • Film Camera's - Get the original camera film when possible
  • Digital Camera's - Use high-end digital cameras that capture at least 20 megabytes of data
  • Be sure your camera is set for highest quality images
  • Licensed Images - Get the biggest file(s) available

Image Don’ts

  • Don't save JPEG's as JPEG's.  They get worse with each generation.  Work from original TIFF files and "save as" the format you need whenever possible.
  • Avoid images less than 5 megabytes
  • Don’t start with ugly images, they don’t get prettier when they’re bigger
  • Forget images copied from your web site or anybody else’s
  • Don’t “rez-up” small image files to bigger files, they just get worse
  • Avoid images from PowerPoint or Word
  • Don’t scan from printed brochures, get the original image
  • Camera Film - Avoid 35mm film for really big images, you’ll see the grain of the film

Logo Do's

  • Provide logos as a “vector” file format, i.e. Adobe Illustrator, Macromedia Freehand or CorelDraw. These can be scaled for almost any size without loss of quality.

Logo Don’ts

  • Forget logos copied from your web site
  • Don’t use logos from PowerPoint or Word

 

For more details see our Artwork Submission Guidelines.